My career in graphic design began shortly before the emergence of desktop computers. I've operated and cleaned printing presses, taught myself typesetting, platemaking, and how to paste-up mechanicals for press. I began using Apple computers as a design tool in 1986. Since then, technology has produced an ever-changing landscape. One thing that has remained constant… the foundational principles of good design.
Creative Direction and Brand Management
Since the mid-nineties, the focus of my work has centered on brand development, strategy and creative direction for a broad range of industries. Specifically, the design and production of brand identity, corporate communications, marketing strategies, multimedia advertising campaigns and print collateral.
Web Design and Development
I worked on my first corporate website for a global brand in 1996. Since then, I've been involved in site-management, SEO, interface design, and social media strategy. Results included a Best Creative Non-Fiction Award in 2008 and a Webby Award for Best Magazine in 2009. Most recently, I've focused on front-end development.
Design Experience 35 years
Creative Direction and Brand Management 25 years
Web Design and Development 15 Years
— P. Van Genderen