Design Experience
My career in graphic design began shortly before the emergence of desktop computers. I've operated and cleaned printing presses, taught myself typesetting, platemaking, and how to paste-up mechanicals for press. I began using Apple computers as a design tool in 1986. Since then, technology has produced an ever-changing landscape. I believe that visual communication designers must continually learn new skills in order to remain competitive while sustaining the most important constant… the foundational principles of good design.
Creative Direction and Brand Management
Since the mid-nineties, the focus of my work has centered on brand development, strategy and creative direction for a broad range of industries. Specifically, the design and production of brand identity, corporate communications, marketing strategies, multimedia advertising campaigns and print collateral.
Interface Design and Development
I worked on my first corporate website for a global brand in 1996. Since then, I've been involved in site-management, SEO, UI/UX design, and social media strategy. Most recently, I've focused on front-end design and development.
